About HaILY*S

Founded in 2012, by Retailers who understood, that the classic preorder system does not match the requirements of the modern Fashion Retail business.

We design and create affordable and trendy fashion for Women.
We believe that buying fashion should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We don’t believe in preorder and long lead times.

Our Values


We believe that as a company we have moral obligations as well as commercial ones. We are committed to working as a company that focuses on treating others as we would hope to be treated - with honesty, fairness, integrity and abiding by our word.

Customer service

Delivery on client promises is not just good business sense, it is crucial to business survival. We don’t want our customers to be pleased with the products and services of TAM FASHION , we want them to be delighted.

Market focus

We are market-focused. We pride ourselves on our ability and willingness to listen to what the market wants and provide a high quality and effective solutions. We are not a business that tells the market what it needs.

Team work

A much mocked phrase, but one of the key drivers of TAM FASHION’s success is teamwork, both internally and externally working closely with our clients.


We want our company to be a fun place to work because a positive and enthusiastic company will naturally work smarter and achieve more for the companies that work with us and for TAM FASHION.


Our goal is to develop win-win partnerships with all our suppliers and retail partners for the longterm benefit of both our organisations.

You are retailer? Visit our B2B-Shop


We are looking forward to hear from you!

TAM Fashion GmbH
Modering 1
DE-22457 Hamburg
+49 40 55 444 90-0